The Sellin’ o’ Your Green
Consumers will be spending slightly more this year on decorations, party favors and attire for St. Patrick’s Day, says the National Retail Federation (NRF). Make sure they know to shop in your store for green dye, markers, acrylic paint, paper, chalk and more. Help them with ideas by displaying finished projects.
Total spending is expected to reach $3.44 billion or an average of $33.05 per person, according to St. Patrick’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch for the NRF.
The biggest increases this year are in the number of people who plan to decorate their homes or offices (23.3 percent versus 21.8 percent last year) and attend private parties (18.9 percent in 2009).
Irish or not, people of all ages are interested in celebrating St. Patrick’s Day this year. Having cut back on holiday festivities last year due to a weak economy, young adults seem to be back in the swing of things this year. The average 18-to-24-year-old is expected to spend $40.18, up from $36.05 last year.
BIGresearch’s poll of 8,650 consumers was conducted February 2 through 9, 2010.
Watch for the upcoming issue of Art Materials Retailer magazine to read about dyes and dyeing techniques, selling books, merchandising and display ideas from readers and how to set up a month’s worth of in-store demos.
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