NSSEA invites art materials retailers to its trade show, and will help them get there
Dear Kevin,
I wanted to share with your readers some exciting changes taking place at the National School Supply & Equipment Association’s 2012 Ed Expo and Dealer Conference, March 21-23 in Baltimore. Art materials stores looking for new products that appeal to schools, teachers and parents will find plenty to choose from among the 350-plus companies exhibiting at the show.
Registration to the Ed Expo exhibit hall is free. And, as an extra incentive to your readers, we will give a $50 gas card to any art materials retailer in the surrounding states who wants to drive on over to check out Ed Expo.
The Ed Expo includes a Dealer Conference on Wednesday, March 21, featuring 12 sessions on four different tracks. They are focused on real issues and provide practical, take-home advice to improve business. Whether it’s identifying what arts and craft kits can help parents of special needs children, finding out how current trends in curriculum translate into lesson plans and products for art education, or learning how to harness technology to improve their retail environment, AM stores will benefit from sessions that will help them learn how to reach today’s parents and teachers. The Dealer Conference will highlight best practices, explain how to merchandise products for higher profits, and position stores for future growth.
The conference wraps up by 2:30 p.m., allowing everyone to attend the keynote address. Technology forecaster Jim Brazell will present, “The Future is Here: Emerging Technologies and Business Strategies for Educational Markets.” Afterwards, at 4 p.m., the exhibit hall opens with a welcome reception on the show floor. Art supplies retailers will find unique arts and crafts products from companies such as Crayola, Chenille Kraft, Sargent Art, Roylco, Activa Products, and many more. Exhibit hours on Thursday are 8 a.m. to 5 p.m. and on Friday, 8 a.m. to 3 p.m. to ensure plenty of time for product research.
We invite your readers to visit www.edexpo.com to find out more about ways to tap into the educational products marketplace, and look forward to welcoming them in Baltimore.
Sincerely,
Jim McGarry
President/CEO
The National School Supply and Equipment Association
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