Trade shows can be one of the most effective tools for building professional relationships and gathering industry information. However, dealing with travel, crowds, and loads of new information can also make them overwhelming. In order for a trade show to work to your advantage, you must plan ahead and take advantage of the numerous networking opportunities available to you. Here are some ways you can maximize your time at the upcoming NAMTA Convention and Trade Show.
Set a goal. Are you interested in finding new products? Connecting with other retailers? Meeting with vendors you rarely see? Setting clear goals will help you prioritize your time at the show.
Plan your route. Review all attendee materials so you know exactly what events will benefit you the most. A map of the show floor can help you plan your route through the exhibit hall. You can access an interactive map of the NAMTA show floor by going to namta.org, and clicking on “Convention and Trade Show,” “Exhibitor Information,” and “Floorplan.”
Make appointments. Don’t wait for a meeting to happen; set it up before you get to the show. If you’re meeting with other retailers, your hotel lobby or bar is a convenient place to meet after the show hours are over.
Schedule cocktails and dinners. Work around the scheduled events. If a reception is at 6:30 p.m., reserve a table at a hot restaurant at 8 o’clock and invite a select few for a special dinner. Be sure to invite people in advance so you don’t wind up eating alone.
Listen to others. When you gather with your industry cohorts, use the time to ask questions. “Who’s doing this best?” “What’s the future hold?” and “What’s keeping you up at night?” You will learn a lot from the answers you receive.
Park it by the door. (This means you, not your car.) At the beginning and end of a show function, stand near the doorway as the other attendees arrive and leave. You’ll be surprised how many people you’ll be able to catch and reconnect with this way.
Talk to speakers before their workshops. Before a seminar starts, the speaker often sits in the front of the room talking to no one. Go introduce yourself and let him know you’re excited about his speech. After a presentation, speakers are usually swarmed.
Network on the go. If the shuttle line is huge, get a taxi and pull someone from the line who’ll share the cost. You’ll make a new friend. Look for other show attendees at the airport when you arrive; keep an eye out for fellow NAMTA members at the baggage claim or taxi stand. Before your plane boards for home, stroll past the gates to see if people you know are waiting, too.
Having a successful tradeshow isn’t a hit-or-miss endeavor. By planning ahead and using your time wisely, you’ll find that achieving your trade-show goals is easier than you imagined.
Vince Thompson is author of the critically acclaimed book, Ignited: Managers! Light Up Your Company and Career for More Power, More Purpose and More Success. For more information, visit BeIgnited.com.
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