Survey Results
Stores Want to Encourage Young Artists
In the last issue, we asked readers about the importance of offering kids’ art products in their stores. Overwhelmingly, they report that children’s art materials are important and that the market for “kids and families” is a growing one for them. For full details on programs for kids, product sourcing and more, read on.
1. Are sales of children’s art kits and supplies important to your store?
Yes 92%
No 8%
2. Is the “kids and families” market an area that is growing for you?
Yes 72%
No 28%
3. What programs does your store offer for kids?*
Classes 45%
Demos 40%
Summer camp activities 33%
Individual lessons 15%
Birthday parties 12%
None 38%
Other 9%
4. Where do you find children’s products for your store?*
The Craft & Hobby Association 25%
Gift shows 14%
Other 80%
One respondent specified “salesmen.”
5. What time of year do you sell the most products for children?*
Summer 57%
Holidays 52%
Back-to-school 33%
All year 30%
Other 78%
*Totals exceed 100 percent as respondents could select multiple answers.
Readers also told us:
“I do not believe in gimmicky packaging, nor ‘make-a-junk’ craft kits designed just to fill the time, and I am frustrated with inferior products that are passed on to kids. While our kids’ section is not as big as it used to be, every section of our store has materials at a price point and simplicity to encourage a young artist. I believe our focus on the process of making art rather than the age or experience level of the artists has helped create a trend in which parents are taking our workshops with their children. We champion the importance of art for children by having a list of teachers who teach kids both in groups and parties and individual mentoring.”
“We have a very small market for children’s products. The sales on those usually increase over the summer when parents sometimes take their children to work with them.” |
